Do You Help Or Hurt On Social Media?

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Many of you post things on social media to help others. It may be to point out a mistake you made or a way to prevent making a mistake. It may be to tell you about new methods, technologies, industry news. These posts are positive and helpful to those who read them. Some on the other hand point out others’ shortcomings. Some feel threatened and lash out at those they think oppose their views or a better way to do something than what they were doing or selling.

I’ve published this newsletter for over 4 years every week and sometimes more often. Over that period of time I’ve been pummeled more than I care to share. I never discuss politics or religion and won’t start now or ever. My posts have been to share industry knowledge about sewer and drains and include subjects on cleaning drains, repairing drains with rehabilitation methods that are helpful to the industry. Many people are new to the posts while others have followed me for several years. My goal has been to post things I believe will help the readers either prevent a failure or introduce a new method or thought process to solve an issue. I don’t bash other manufacturers as there are several ways to get a job done. For example a shovel will dig a trench and you can dig in a new sewer pipe with a shovel. There isn’t anything wrong with shovels and we all use them from time to time. There are other ways to dig a trench. There are methods that don’t require any digging at all to fix old sewer pipe issues. It’s not a question of slamming one method or means over another it’s a question of presenting alternative ways that may prove to be a better fix for a contractor to you. The bottom line is up to the contractor to absorb knowledge, process it, then decide it they are going to use the knowledge to change the way they do things or continue doing what they are doing.

Now I’m not naïve enough to believe that I have all the answers. I do have over 40 years of experience though and have a good idea of what works and what doesn’t. I also know that most of us want to do things that have been proven, tested, and have a track record of success. I also know that competitors and contractors who’ve committed to one process or another want to defend their products or choices for selecting those products or processes. What I don’t understand is why some of these folks post negative information on social media slamming others’ posts. They slam the process or product but never explain why there product or process is a better solution than someone else has offered. The negativity is picking something apart, usually with little or no knowledge or giving negative reviews of the person presenting their process, product or idea. Most of the time their negative arguments site some unrelated “fact” that doesn’t pertain, but leave the reader thinking they may know something. Often times these posts prevent people from considering a new method, process or product seeing a negative post.

So how do you post? Are you a negative poster or do you add knowledge and value to the posts you make? Do you think before you respond to a post or do you just start writing? I’ve learned over time that if you don’t have something positive to say, don’t say anything at all.

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